Why Tracking Your SEO Performance Matters

If you want more people to find your business online, you need to know what’s working and what’s not. Tracking your SEO performance helps you understand how people find your website, what they do when they visit, and how you can improve your rankings on Google.

In this module, we explain simple ways to measure SEO success using free and easy-to-use tools like Google Analytics and Google Search Console, plus some advanced tools if you want to go further.

Google Analytics: Tracking Your Website Traffic

Google Analytics is a free tool that shows who visits your website and where they come from. It helps answer important questions, such as:

• How many visitors come from Google searches?
• What pages do they spend the most time on?
• Which pages do they leave quickly (bounce rate)?
• How many visitors take action (call, sign up, or contact you)?

Key Features for SEO

• Organic Traffic Report: Shows how many visitors found your site through Google search.
• Bounce Rate: Measures how many people leave your site without taking action. A high bounce rate may mean your page needs better content or faster loading times.
• Conversion Tracking: Helps track leads, calls, or contact form submissions.

How to Use Google Analytics for SEO

• Check Organic Traffic – Go to Acquisition → All Traffic → Channels → Organic Search to see how many visitors come from search engines.
• Monitor Bounce Rate – If visitors leave quickly, check if the content is relevant or if the page loads too slowly.
• Set Up Goals – In the Admin section, set up goals like form submissions or phone calls to track conversions.

Google Search Console: Checking Your Search Performance

Google Search Console (GSC) is a free tool from Google that shows how well your website performs in search results.

Why Google Search Console is Important for SEO

• Shows what keywords people search for before clicking on your site.
• Tells you if Google is having trouble finding or indexing your pages.
• Helps you find and fix errors that may be hurting your rankings.

Key Features for SEO

• Performance Report: See which keywords bring in the most traffic and where your site ranks.
• Indexing Issues: Find and fix pages that are not showing up on Google.
• URL Inspection: Check if Google has indexed a specific page and request reindexing if needed.

How to Use Google Search Console for SEO

• Check Search Performance – Look at the Performance Report to see which keywords and pages bring the most traffic.
• Fix Indexing Problems – Go to the Coverage Report to find errors that prevent Google from indexing your pages.
• Inspect URLs – Use the URL Inspection tool to check if a page is indexed and working properly.