Social Media and SEO: How They Work Together

Even though social media links don’t directly improve your Google ranking, they increase your online presence, which can lead to more backlinks.

How to Use Social Media for SEO

• Share Your Listings & Blog Posts – Post your latest listings, market updates, and real estate tips on Facebook, LinkedIn, and Instagram.
• Engage in Local Facebook Groups – Join real estate and neighborhood groups, answer questions, and share your website link when relevant.
• Encourage Reviews & Shares – Ask past clients to leave Google reviews and share your posts with their network.

4. Simple Off-Page SEO Steps for Real Estate Professionals

For Real Estate Agents

• Get mentioned on local business websites and real estate blogs.
• Write guest blogs for mortgage lenders or home renovation companies.
• Get listed in real estate directories like Homes.com and Yelp.

For Real Estate Brokers

• Submit listings to Google My Business, Yelp, and other directories.
• Write blog posts about home buying and selling tips and share them with local businesses.
• Sponsor local community events and get backlinks from event websites.

For Property Managers

• Get listed on rental listing websites like Apartments.com and Rent.com.
• Create content about property maintenance and share it with landlords and investors.
• Answer real estate-related questions on Quora or Reddit with links to your website.

Final Thoughts: Why Off-Page SEO is Important for Real Estate

Off-page SEO helps your website rank higher by showing that other websites trust your content.

• Backlinks from trusted sites improve your rankings.
• Social media can increase visibility and traffic.
• Online directories help potential buyers and sellers find you.
• Guest blogging and PR opportunities can expand your reach.

If you’re new to off-page SEO, start with small, easy steps:

• Add your business to Google Business Profile, Yelp, and local directories.
• Partner with other local businesses and ask them to mention your website.
• Create helpful real estate content that others want to share.
• Join social media conversations and provide value.

By following these strategies consistently, your real estate website will gain more traffic, rank higher in searches, and attract more leads.