Even though social media links don’t directly improve your Google ranking, they increase your online presence, which can lead to more backlinks.
How to Use Social Media for SEO
- Share Your Listings & Blog Posts – Post your latest listings, market updates, and real estate tips on Facebook, LinkedIn, and Instagram.
- Engage in Local Facebook Groups – Join real estate and neighborhood groups, answer questions, and share your website link when relevant.
- Encourage Reviews & Shares – Ask past clients to leave Google reviews and share your posts with their network.
4. Simple Off-Page SEO Steps for Real Estate Professionals
For Real Estate Agents
- Get mentioned on local business websites and real estate blogs.
- Write guest blogs for mortgage lenders or home renovation companies.
- Get listed in real estate directories like Homes.com and Yelp.
For Real Estate Brokers
- Submit listings to Google My Business, Yelp, and other directories.
- Write blog posts about home buying and selling tips and share them with local businesses.
- Sponsor local community events and get backlinks from event websites.
For Property Managers
- Get listed on rental listing websites like Apartments.com and Rent.com.
- Create content about property maintenance and share it with landlords and investors.
- Answer real estate-related questions on Quora or Reddit with links to your website.
Final Thoughts: Why Off-Page SEO is Important for Real Estate
Off-page SEO helps your website rank higher by showing that other websites trust your content.
- Backlinks from trusted sites improve your rankings.
- Social media can increase visibility and traffic.
- Online directories help potential buyers and sellers find you.
- Guest blogging and PR opportunities can expand your reach.
If you’re new to off-page SEO, start with small, easy steps:
- Add your business to Google Business Profile, Yelp, and local directories.
- Partner with other local businesses and ask them to mention your website.
- Create helpful real estate content that others want to share.
- Join social media conversations and provide value.
By following these strategies consistently, your real estate website will gain more traffic, rank higher in searches, and attract more leads.