Email Marketing Title and Preview Text

Crafting Effective Email Titles

The title of the email, or the subject line, is the first thing the recipients see, making it a critical factor in whether the email gets opened. An effective email title should be:

• Compelling and Concise: Keep the subject lines short and to the point. Aim for around 50 characters or less to ensure they are fully visible on all devices.
• Relevant and Personalized: Use the recipient's name or other personal details to make the subject line more engaging. Personalization can significantly increase open rates.
• Urgent and Actionable: Create a sense of urgency or excitement by using action-oriented language. Words like "exclusive," "limited time," or "hurry" can prompt immediate action.
• Clear and Specific: Avoid vague or misleading subject lines. Clearly convey the purpose of the email to set the right expectations.

Making the Most of Preview Text in Email Marketing

Preview text is one of the first things your subscribers see, right after the subject line, so it's important to make it eye-catching. Keep it short and to the point, offering just enough info to spark curiosity and encourage readers to open the email. Make sure it matches the subject line so everything feels connected and clear.

Tips for Writing Effective Preview Text in Real Estate Email Marketing

• Complement the Subject Line: Use the preview text to provide more details or reinforce the subject line's message.
• Example: If the subject line says, "New Listings in Your Area!" the preview text could say, "Explore homes just listed in [Your City]—don’t miss out!"
• Be Engaging and Informative: Give a quick glimpse of what the email contains to spark curiosity.
• Example: "Find your dream home today—schedule a tour now!"
• Avoid Redundancy: Instead of repeating the subject line, use the preview to highlight a key feature or benefit.
• Example: If the subject line says "Open House This Weekend," the preview text could say, "Take a look inside these beautiful homes this Saturday!"
• Keep It Concise: Aim for 40-50 characters so it displays properly across all devices.
• Example: "Luxury condos available—view today!" (Short, clear, and attention-grabbing.)